About Us
Premium Grooming. Purposeful Impact.
Good Works Grooming Co. exists at the intersection of quality and compassion. We're not just selling grooming products—we're creating pathways to stability for individuals navigating recovery, reentry, mental health challenges, and housing instability.
Our Story
What began as Lifestyle Evangelism has evolved into Good Works Grooming Co.—not because our mission changed, but because we found a more effective way to deliver it.
Our founder, Earnest Hanible, doesn't just study this work—he's lived it. His personal journey through instability, combined with clinical certification in Addiction Prevention and Treatment from Yale University and business training at Georgetown University's McDonough School of Business, amongst other current studies and pursuits for certification, creates a unique foundation: lived experience meets professional expertise.
Earnest understands what it means to need dignity in challenging moments. He knows the power of someone showing up with practical support and genuine respect. And he's translated that knowledge into a sustainable business model that scales compassion without sacrificing quality.
We believe people are created for a purpose and worthy of respect, regardless of their circumstances. We know from both scientific and behavioral research, as well as personal experience, that improvements in personal appearance lead to increased self-esteem, perceived self-efficacy, and motivation. When people look better, they feel more capable—activating the mindset necessary for decision-making, goal-setting, and sustained change.
Grooming isn't superficial. It's a cognitive and emotional reset that supports forward movement.
How It Works
We partner with service providers and conduct monthly outreach campaigns to deliver hygiene kits directly to individuals experiencing instability. But we don't stop at distribution—we engage.
Using motivational interviewing techniques, we meet people in a motivated mindset. When someone feels dignified and capable, they're more open to authentic conversation about what they actually need and want. Through these intentional touchpoints—led by someone who's walked similar paths—we:
Assess individual needs and personal goals through collaborative dialogue, not interrogation
Build trust through respectful, practical care that honors autonomy and readiness for change
Connect individuals to our partner organizations and support systems aligned with their self-identified goals
This approach works because it's rooted in authenticity and evidence-based practice. Motivational interviewing creates space for people to articulate their own reasons for change rather than being told what they should do. When you've been there, people know. Trust forms differently. Conversations go deeper. Change becomes possible.
Because lasting change isn't imposed—it's invited.
This isn't charity for charity's sake—it's a launchpad for stability designed by someone who understands both the struggle and the science of recovery.
Our Impact Model
Every purchase funds real change:
- The purchase of one complete grooming kit funds two hygiene kits delivered through our service provider partnerships and monthly outreach campaigns
- Every individual product sold—including our signature tee—generates a 15% company donation to support our motivational interviewing-based outreach efforts and partner collaborations
Through our established partnerships with local service providers and our commitment to monthly community engagement, we ensure hygiene kits reach those who need them most—paired with trauma-informed, person-centered engagement from someone who's been there.
SUBSCRIPTIONS COMING SOON...
Premium Grooming. Real Impact. Your Way.
As we scale our mission, we're building two subscription options designed to fit your grooming routine while funding dignity and pathways for adults rebuilding their lives in the DMV.
ESSENTIALS - $69/month
Never Run Out. Always Make Impact.
Monthly delivery of full-size essentials:
- Premium Beard Oil (2oz) - $26 value
- Premium Beard Shampoo (8oz) - $28 value
- Wooden Comb (first month)
- Monthly grooming tips
Funds 8-9 men annually with hygiene kits + professional support
FOUNDERS - $139/quarter (~$46/month)
The Complete System. Exclusive Access. Lifetime Value.
Quarterly delivery of the complete grooming arsenal:
- Full 6-product Founders Edition Kit ($156 value)
- Premium tools: Brush, Comb, Logo Satchel
- VIP support & exclusive content
- Lifetime 15% off all mission-driven merchandise
- Limited to 100 members
Funds 6 men annually + exclusive impact updates & annual celebration invites